In the era of carbon neutrality, what will Chinese people wear in the future?


Release time:

2021-09-16

With the evolution of history, great changes have taken place in clothing from style to function. The color, material and style of clothing are becoming more and more diversified, and the function is also from a single warm to highlight the beauty and personality.

With the evolution of history, great changes have taken place in clothing from style to function. The color, material and style of clothing are becoming more and more diversified, and the function is also from a single warm to highlight the beauty and personality.

But most people may not think that clothing has become one of the culprits that harm the global environment.

The president of the China Textile Industry Federation bluntly stated at the 2019 Climate Innovation and Fashion Summit that the textile and apparel industry has become the world's second largest polluting industry after the oil industry. And the United Nations Environment Programme study confirms this fact.

According to UNEP data, it takes 7500 liters of water to produce a pair of jeans, which is equivalent to a person's drinking water for 7 years. In addition, the carbon emissions of the entire production process amount to 33.4kg. This is only the case of a pair of jeans. According to incomplete statistics, the clothing industry consumes 93 billion cubic meters of water every year, which can meet the consumption needs of 5 million people.

The current business model of the clothing industry makes the problem more serious: in order to meet the endless material needs of the consumer society, the design and production frequency of clothing has been accelerating. At the same time, the clothing series is no longer launched around the season, and the year is no longer four seasons., But every week is a quarter. If 50 billion items of clothing were produced in 2000, that number would double nearly 20 years later.

This extremely fast production rate has also led to consumption habits: today consumers buy on average 60% more clothes than in 2000.

Not only that, the waste of resources caused by overcapacity is also common.

In March 2019, Swedish fast-selling brand giant H & M revealed that it had accumulated $4.3 billion in inventory in 2017 alone and had burned 60 tons of brand-new unsold clothes since 2013.

Burberry, a famous British luxury brand, has also been exposed in the scandal of destroying its own clothing, accessories and cosmetics worth 28 million pounds in 2017. According to its financial statements, similar acts of destroying clothing are staged every Burberry, with 26.9 million pounds in 2016 and 18.8 million pounds in 2015, of which more than 1/3 are perfumes. Other luxury brands such as Louis Vuitton and Chanel are to blame for this.

With the increasingly serious environmental problems, human beings are at the cusp of clothing innovation.

What harm does the clothing industry cause to the environment?

Leaving aside the idleness and waste of clothing, in fact, like any industrial product, clothes, from raw materials, processing, circulation, use to waste disposal, are unknown carbon emissions and environmental pollution behind every link.

What is the deep logic behind clothing pollution?

Behind the large amount of pollution caused by the clothing industry is the popularity of fast fashion and consumer addiction. On the one hand, the fashion system has changed radically over the past 20 years, with clothing shifting from seasonal turnover to near-instant gratification. On the other hand, excessive greed has become a symptom of the times, and consumers fall into a vicious circle of rapid satisfaction, discarding and re-consumption.

What will the Chinese wear in the future?

In the era of great changes in the past century, the previous clothing consumption mode is difficult to sustain. We must completely change the mode of clothing production and consumption, starting from the circular economy, and change people's consumption mode of clothing.