Chinese home textile enterprises increase R & D investment to better "go out"


Release time:

2018-01-16

Xinhua News Agency, Frankfurt, January 12th. Summary: Chinese home textile companies increase R & D investment to better "go global" Xinhua News Agency reporter Shao Li The 2018 Frankfurt Home and Interior Textile Exhibition came to an end on the 12th. At the exhibition, a number of exhibitors from China said that domestic textile enterprises are increasing investment in design and research and development, constantly improving their innovation ability and brand awareness, so as to adapt to the increasingly fierce international market competition and better "go out". The exhibition lasted for 4 days and attracted nearly 3000 exhibitors from more than 60 countries and regions. Among the participants from China

Xinhua News Agency, Frankfurt, January 12th. Summary: Chinese home textile companies increase R & D investment to better "go global"
 
Xinhua News Agency reporter Shao Li
 
The 2018 Frankfurt Home and Interior Textiles Exhibition ended here on the 12th. At the exhibition, a number of exhibitors from China said that domestic textile enterprises are increasing investment in design and research and development, constantly improving their innovation ability and brand awareness, so as to adapt to the increasingly fierce international market competition and better "go out".
 
The exhibition lasted for 4 days and attracted nearly 3000 exhibitors from more than 60 countries and regions. Among them, more than 500 exhibitors from China. During the exhibition, tens of thousands of visitors from all over the world experienced the latest design and innovative products brought by home textile enterprises in various countries.
 
He Xiaochun, head of an enterprise exporting bedding in Nantong, Jiangsu Province, who came to the exhibition, said that due to the rising production costs such as labor force in recent years, Chinese home textile products have no price advantage. Only by upgrading the product grade can they be competitive in the export market.
 
He Xiaochun's company has an annual export value of about US $10 million, and now it invests 2 million to 3 million yuan a year for design and research. In order to cope with the market competition, the enterprise has gradually reduced the production scale of low-end products and increased investment in R & D and design of medium and high-end products. Although the output of enterprises has declined in recent years, the added value of products has increased and corporate profits have remained stable.
 
The reporter noticed that the original village of Hebei intangible cultural heritage was also brought to the exhibition. This traditional Chinese handmade textiles, with its unique original ecological style by foreign merchants of all ages.
 
"We have just begun to explore the international market of Hara's native cloth, and the time to come to Frankfurt to participate in the exhibition is also very short. If there is a greater breakthrough in product design, I believe it is not a dream to open the international high-end market." Hebei Zanhuang County Xueqin Cotton Product Development Co., Ltd. International Marketing Manager Zhang Li told reporters.
 
In front of the booth of a home textile enterprise from Hangzhou, the reporter saw an endless stream of merchants coming to negotiate. The person in charge of the enterprise told the reporter that they have been participating in the exhibition for seven or eight years, and the turnover is good every year. As a result of establishing its own brand in the industry very early, and constantly shortening the product development cycle and speeding up the introduction of new products, the company has been able to grow and develop. According to reports, the annual export volume of this enterprise has reached hundreds of millions of US dollars.
 
When talking about the future development of enterprises, many exhibitors said that they need to continue to improve their innovation and R & D capabilities and enhance brand awareness. In addition, there is a need to more accurately grasp the relevant policies and trends.